What happens next? A letter from the CGO

To my Wolfpack,

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In case you missed it, Dr Hinshaw just announced the closure of group fitness studios for at least the next 2 weeks, beginning tomorrow, November 13th.

The update today was not what we hoped to hear. Although I wasn't surprised by the news, I was disappointed, as the statistics prove that fitness is part of the solution, not the problem. Across Alberta there is less than 0.001% transmission within group fitness studios. At CrushCamp, we have hosted over 8,000 workouts since we re-opened in June, and have had not a single case transmitted in our studio. We have invested heavily in cleaning supplies, in partitions, in training our team to deliver the experience you love, safely and effectively. I have personally had the opportunity to join the Fitness Industry Council of Canada to represent Albertans alongside industry giants like Goodlife, OrangeTheory, and GYMVT, and to share my personal experience with Dr Hinshaw. As leaders in wellness, we have banded together, former competitors becoming allies, in the name of health. We are proud of what we have achieved, and nothing can take that away.

Nonetheless, we respect the decisions made by Dr Hinshaw in an effort to [re]-flatten the curve and protect our healthcare system and tireless essential workers. And while each subsequent lockdown will sadly have catastrophic effects on the futures of small businesses, have no fear - we aren't going anywhere.

So…here’s what is happening next!

  • All Stronger Autopay memberships have been paused effective Friday, November 13th, until we are able to return to studio, because we just think that’s the right thing to do. Questions? Email sweat@crushcamp.com

  • We will resume twice-daily LIVE Zoom classes beginning tomorrow at 6am (Full Body Crush with Christina). Classes are FREE this weekend, and $10/class or $50/2 weeks unlimited beginning Monday. Can’t make it live? Recordings will be sent and are available for 48 hours. Check out the LIVE schedule here

  • Weight rental starts TOMORROW for Stronger members, first-come, first-serve. Check out the details and pick-up windows, and make your request here.

  • The Stronger as a Pack Challenge is BACK! 30 days of movement for 30 days, to keep you going strong with support from your fit fam (and yep – there’s a challenge board!). Click here to sign up!

Three years ago, I opened CrushCamp with one goal: to empower our Wolfpack to believe they are capable of more than they thought possible. I had no idea then just how much I would become the student.

Thank you for trusting me, for teaching me, and for supporting this crazy little dream. Stay tuned to our Instagram account and your inbox for more announcements and updates. And hop on over to MINDBODY to book your live Zoom class for tomorrow.

Find it all on the Crush @ Home hub

See you online!

Emily Slaneff
Founder + Chief Goal Officer
CrushCamp

Steve Park